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This year, NOVU is looking to emphasise on what is important and how we want to shape the journey moving ahead.


To be the world’s leading beauty aesthetics platform that delivers amazing skincare experiences, leveraging on design and technology.


We aim to deliver affordable aesthetic services for everyone with amazing customer experiences.

core values

We put our CUSTOMERS in the centre of what we do;

We value, challenge and reward our PEOPLE;

We drive excellent SUSTAINABLE financial performance;

We seek to constantly INNOVATE the way we deliver our services and offerings.